- On July 22, 2026
- In Places to visit
The Upside Down Museum Amsterdam — officially just “The Upside Down” — is a photo-first attraction where the furniture is on the ceiling and nothing is quite the right way up. Across more than 25 interactive rooms you pose in flipped living rooms, optical-illusion sets and neon-lit backdrops, and walk out with a phone full of gravity-defying photos. Here is what is inside, what tickets cost, how long you really need, and an honest take on whether it is worth it.
Last updated: July 2026.
What is the Upside Down Museum Amsterdam?
First, a quick clarification, because the names cause confusion: the “Upside Down Museum Amsterdam” and “The Upside Down Amsterdam” are the same venue — one attraction, two names used interchangeably. It bills itself as one of the biggest “Instagram museums” in Europe.
Inside are 25-plus interactive rooms and sets designed as photo backdrops: upside-down living spaces, a Mondrian-styled room, a private-jet set, an LED-light ball pit, and rooms with a Dutch-history and culture twist that add a bit more than pure selfies. It is entirely hands-on and photo-first — staff help you pose the trick shots, and you get your digital photos free via a QR code. There is a café on site for waffles and freakshakes.
Where is it and how do you get there?
The Upside Down is at Europaboulevard 5, in Amsterdam-Zuid, directly opposite the RAI convention centre. Take Metro 52 to Europaplein, or the train to Amsterdam Zuid or RAI station. Worth knowing: it sits outside the old centre, so factor in the short journey (and any taxi cost) when you plan. Our map of Amsterdam shows where it lands.
Tickets, hours and how long you need
- Tickets (verify current): around €25.95 for adults, €17.95 for children (3–11), and free for under-3s. There is usually 25% off with the I amsterdam City Card, and student (CJP) discounts.
- Opening hours: roughly 9:30 to 19:00 most days, later on Friday and Saturday — but published hours vary between sources, so check the official site before you travel.
- How long: it is marketed as about 90 minutes, but in reality most people work through the rooms in 45 to 90 minutes.
Is the Upside Down Museum worth it?
Reviews are genuinely split, so here is the honest read. It rates around 4.3–4.4, and the fans are enthusiastic: families with kids, teens and photo lovers tend to have a great time, the staff are friendly and helpful with poses, the free digital photos are a real plus, and a few rooms have a Dutch-culture angle that lifts it above pure selfies.
The other camp finds it a gimmick — “fun for photos but nothing to actually do,” expensive for what can be a 30–45 minute visit, and a trek out of the centre. Our verdict: it is a genuinely fun photo stop if you enjoy that format and go off-peak with a group, and underwhelming if you are expecting a proper museum. Manage expectations and it delivers.
Combine it with more illusion fun
If flipped rooms and optical tricks are your thing, Amsterdam has two more in the same vein: the Museum of Illusions in a former church in the canal belt, and the interactive photo-playground WONDR in Amsterdam-Noord. For more ideas across the city, see our round-up of the best things to do in Amsterdam.
Frequently Asked Questions
Where is the Upside Down Museum in Amsterdam?
It is at Europaboulevard 5 in Amsterdam-Zuid, directly opposite the RAI convention centre. Take Metro 52 to Europaplein, or the train to Amsterdam Zuid or RAI. It is outside the old centre, so allow a little travel time.
How much are Upside Down Museum tickets?
Tickets are around €25.95 for adults and €17.95 for children aged 3 to 11, with under-3s free (verify current prices). You usually get 25% off with the I amsterdam City Card, plus student discounts.
How long do you need at the Upside Down Museum?
It is marketed as about 90 minutes, but most visitors get through the 25-plus rooms in 45 to 90 minutes.
Is the Upside Down Museum worth it, and is it good for kids?
Kids and photo fans usually love it, and the free digital photos are a nice bonus. Adults expecting a real museum can find it gimmicky and short for the price, so it is best if you go for the photos and visit off-peak.