Last updated: 2 January 2026

This page compiles the latest verified figures on Heineken’s revenue, net revenue, operating profit, global beer volume, and employees. All numbers are sourced from HEINEKEN’s FY2024 results and Annual Report. A short methodology and full sources are included below.

Heineken started as a small family-owned brewery in Amsterdam to one of the largest brewers in the world. In 1864, at the age of 22, Gerald Adriaan Heineken bought the Haystack brewery in Amsterdam. Despite his young age and inexperience in brewing, Heineken was armed with courage, self-confidence, and entrepreneurial spirit. 

Key 2024 Results (Heineken N.V.)

• Revenue (IFRS): €35,955 million (FY2024)
• Net revenue (IFRS): €29,821 million (FY2024)
• Operating profit (IFRS): €3,517 million (FY2024)
• Organic growth (beia): Net revenue +5.0%; Operating profit +8.3% (FY2024)
• Beer volume (organic): +1.6% in 2024
• Average employees: 88,497 FTE (2024)

Notes: HEINEKEN reports both IFRS and “beia” (before exceptional items and amortisation) metrics. 

Although the Dutch were brewing ale, brown, and porter, Heineken focused on brewing lager. Nine years down the line, he opened a second Heineken brewery in Rotterdam. With breweries in two major port cities, the Dutch beer market felt the brand’s presence. 

The company invested a lot in research, experiments, and implementing the latest beer technologies. This resulted in A-yeast and the production of Heineken pilsner, which had a unique pure character, taking the brewing world by storm and scooping awards.

After the Prohibition ban was lifted in the USA in 1933, Heineken became the first beer import to re-enter the country. It embraced the American art of advertising, and in four years, exports to the country grew by 600%. Today, it’s one of the most loved beers in America. Below are some essential Heineken revenue and production statistics you should know. 

Key Heineken Stats

• Heineken has 167 breweries in 70 countries worldwide, but it’s active in 190 countries.
• In 2020, the company produced 186 million barrels of beer, equivalent to 221.6 million hectolitres. Of these, 35milion (41.8mhcl) barrels were Heineken.
• The annual Heineken revenue amounts to 24 billion euros. 
• 88,497 employees work at Heineken worldwide.

Heineken Annual Revenue Growth 

The total company revenue worldwide amounted to 23.8 billion euros. That includes 11 billion euros from the European operating segment. This was a 16.11% decrease from 2019.

In 2019, Heineken had annual revenue growth of $26.845B, a 1.16% increase from 2018.

In 2018, Heineken had annual revenue growth of 26.538%, a 7.27% increase from 2017.

Operational Review

In 2019, the net revenue per hectolitre grew in all regions based on geographic basics. As a result, the net income grew by 5.6% organically. This included a 3.3% net increase in revenue per hectolitre and a 2.2% increase in consolidated revenues. In the fourth quarter of the year, Heineken volume growth increased by 12.0%, closing the year by 8.3% growth, which was the highest growth rate in over a decade. 

The tables below will help you understand the operational growth based on regions.

The chart below shows Heineken’s annual growth since 2008

Heineken Breweries

Heineken sells over 300 brands in more than 190 countries worldwide. The company mainly brews ciders and beers, which include local and regional brands and international ones. As of 2019, the brewing company had more than 165 breweries span in over 70 countries worldwide, divided into four global regions.

Heineken AMEE (Africa, Middle East, and Eastern Europe)

Heineken imported its first beer in Africa in 1900, and today, it operates in 23 countries within the region. In 2019, the company earned net revenue of 3.370million euros and an operating profit of 408m euros. In the same year, the company produced a total beer volume of 43.7mhl in the region.

Source: Heineken

Americas

Heineken has an extensive portfolio of craft beers in North America. It had net revenue of 7.49m euros and operating revenue of 1.204m euros. That amounted to 29.1% profit. They produced a total of 85.6mhl of beer in the region. 

Source: Heineken

Asia Pacific

The company is experiencing exponential growth in the region. There are 26 production facilities in the area. Of these are:

• 23 are breweries
• One water plant
• One cider plant, and 
• One soft drink plant

As of 2019, it had net revenue of 3.205m euros and an operating profit of 1.085m euros. They produce a total of 31.1mhl of beer in the region. 

Source: Heineken

Europe

Heineken is the leading beer brand in Europe. In 2019, the company started with net revenue of 10.629m euros and had an operating profit of 1.436m euros. They produced a total beer volume of 81.0mhl in the region.

Source: Heineken

How Many People Work at Heineken

As of 2020, Heineken has 84,000 employees, a 1.18% decrease from 2019, when they had 85,000. The table below shows the annual worldwide employee count from 2015 to 2020.

In 2024, Heineken employed about 88,497 full-time equivalent (FTE) employees worldwide. This figure comes from the company’s 2024 full-year results, which show a slight decrease from the previous year.

Here’s an table showing the Heineken employee count since 2015:

Salaries

The average compensation at Heineken for an entry-level job is $28,000, $53,000 for a junior manager, $59,000 for a manager, and $114,000 for a senior manager. 

Sources: Heineken, Macrotrends, emolument

Above are the key figures about Heineken revenue and production statistics. Hopefully, the information is useful in helping you understand Heineken growth history. 

How Many Calories Are in a Pint of Heineken Beer?

A pint of Heineken beer contains around 300 calories. The average person needs around 2,000 calories per day to stay healthy. If you drink a pint of Heineken every day, you would be consuming around 600 extra calories each week.

If you want to lose weight, you should try to cut down on the amount of alcohol you consume. Alcohol has been linked to obesity and other health problems.

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History of Alcohol in the Netherlands

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The post Heineken Statistics: Revenue, Breweries, Employees | 2008-2025 appeared first on Tours in Amsterdam.

Here’s a delicious list with 12 Amsterdam must eat snacks for your upcoming visit. Ever heard of patatje oorlog, poffertjes, kroketten, drop, hutspot or tompouces? All typical Dutch food which you can all buy in Holland’s capital. Check out the Amsterdam must eat snacks overview:

Dutch Cheese

In the Netherlands we love our cheeses. We successfully compete, in cheesy exports, with economies like Germany and the United States. Tourists can improve their knowledge of Dutch geography simply by tasting and learning about our cheeses.

World renowned brands like Gouda, Edam, Leiden and Maasdam are all named after towns and cities in the Netherlands. If you get the chance order a “cheese plank” in a restaurant which gives you some great tasters or visit one of the many cheese stores in Amsterdam.

Stroopwafels

The internationally most well known Dutch cookies! Loved by everybody who gives them a trie. Stroopwafels are made up out of two thin waffles that are glued together by a thin layer of sweet syrup. 

Our tip: heat them up over your cup of coffee. The coffee flavour gets into the waffles and the syrup gets heated and melts just a little. Perfection!

 Kroketten (From The FEBO) Or Bitterballs

Looking for a fast and tasty bite to eat? Then you’ll love these! You can pull these hot snacks strait out of a vending machine wall at all FEBO snackbars. The ‘kroket’ (crocket) consists of meat ragout on the inside which is covered in breadcrumbs. This mixture is then deep-fried and served without any sauce.

The original Dutch crocket ragout is made from beef or veal. These days you can also choose between many different options like Shrimp, chicken satay or a vegetarian crocket. Bitterballs are basicly just small crockets served in ball shapes. These are usually eaten whilst having drinks or during celebration parties.

Stamppot And Hutspot

This is Dutch stew. One of the few dishes in the Netherlands that is actually 100% Dutch. It originated from the Dutch city Leiden. It’s typically eaten during the cold winters over here. Sometimes it’s even served during Christmas. The dish is made from potatoes that are mashed together with other vegetables. Combinations include sauerkraut, carrot, kale or onion.

The dish is usually served with a large sausage and gravy. Hutspot is kind of like Stamppot; potatoes, carrots and unions are cooked together until they are done. Then they are mashed and also served with sausage and gravy.

Poffertjes (Mini Pancakes)

You can get these little fluffy pancakes at most pancake houses or street bakeries. They taste best right from the press. Add some molten butter and powdered sugar for a sweet taste explosion.

Original Dutch Fries With Mayo

The Dutch are know for putting a boatload of mayonnaise over their thick fries. The traditional way to eat these delicious fries is from a piping hot paper cone. These fries much thicker than the French once and are then slathered with a rich tasty topping. Options include mayonnaise, ketchup, curry ketchup, sate sauce and finely chopped onions.

Patatje Oorlog

Fun fact: Did you know that the Dutch use the term ‘patatje oorlog’ when they want to order fries with mayonnaise, satay sauce and onions? ‘Patatje oorlog’ means: war fries. It has been used since the 1970’s. In the early 1990’s, during the Balkan war, this term (patatje oorlog) was discredited. Some snack bars changed the name to peace fries (or ‘patatje vrede’ in Dutch); a term that never caught on.

Dutch Kibbeling With Ravigotte Sauce

You didn’t like that salty raw herring? Give kibbeling a try! It’s also made from fish. It consists of a fish mix of white fish (usually cod) that is battered and then deep fried. The dish is served with a delicious cold ravigotte sauce for your dipping pleasure. This snack is the most tastiest when served hot. The best place to get it is at one of the many outdoor fish stands and trucks in Amsterdam.

Amsterdam Must Eat Snacks: Oliebollen

Dutch donuts, but with a twist. “Only eaten around New Year’s Eve” by most Dutchies. Well, not just New Year’s Eve! In Amsterdam you’ll come across many ‘oliebollen’ (oil balls) stalls during the rest of the year. Sometimes these oliebollen are also for sale on Christmas markets in Amsterdam.

Foreigners are particularly impressed by the fact that an oliebol contains fewer calories than the name suggests (80-90 calories per oliebol). Oliebollen are a bit like donuts, which are oh so popular in America. That is why Americans in particular can appreciate this one on our Amsterdam must eat snacks list.

Ontbijtkoek

Ontbijtkoek (gingerbread) literally translates into “breakfast cake” and the Dutch eat more than 100 million slices of ontbijtkoek every year. More than three-quarters of the Dutch eat Ontbijtkoek for breakfast or as a snack. This ginger tasting cake can only be bought in loaves, and is a lovely hearty snack for in-between. Put on some thick full cream butter on it for that extra taste sensation.

Raw Dutch Herring

Haring is the Dutch word for herring. It’s a national institution, eaten lightly salted or sometimes with pickles. It’s probably the ultimate Amsterdam must eat snack. Without herring the city wouldn’t be what it is today. More about that during our tours! Everyone who visits this great city should give it a try. This quick snack can easily be purchased all across the city. We prefer eating it with a sandwich, some unions and pickles. Other people just eat the fish covered in finely chopped unions.

Dutch Drop (licorice)

Hard, soft, sweet or salty: we love our liquorice. “Drop” can be found in every supermarket in the Netherlands. The Dutch boast the highest per capita consumption of licorice in the world. Did you know that the average Dutch person consumes more than 4 pounds (2000 grams) per year? This is one snack that you can’t miss out on when visiting Amsterdam. 

Tompouce

Our personal favourite from our Amsterdam must eat snacks list. Reportedly, this pastry was first made in the Netherlands by a pastry chef from Amsterdam. A tompoece consists of a layer of puff pastry with a thick layer of vanilla pastry cream over it. On top of that is another layer of puff pastry covered with a layer, usually pink, frosting.

During King’s Day and European and World Cup Football tournaments the glaze is often made orange. Tompouces are strictly regulated to ensure consistency in size, shape and colour. A national favorite during special occasions! You can get them at the HEMA for 0,80 euro cents.

So, now you have seen all Amsterdam must eat snacks. Which one is your favourite?

Explore Indonesian Culinary Delights in Amsterdam

After indulging in Amsterdam’s iconic snacks, why not explore the rich culinary landscape further? Discover the vibrant flavors of Indonesian cuisine right in the heart of Amsterdam. From the aromatic spices to the sumptuous textures, our guide to the 5 Best Indonesian Restaurants in Amsterdam offers a gastronomic journey that promises to delight your senses. Whether you’re craving traditional dishes or modern interpretations, these culinary gems showcase the best of Indonesia’s diverse flavors.

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Want a tasty local stop? Book a Dutch cheese tasting at Henri Willig on Warmoesstraat.

The post Top 12 Amsterdam Must Eat Snacks to Try in 2026 appeared first on Tours in Amsterdam.